ArticlesWhy We Don't Binge on Broccoli
Will describes the fundamental focus of his research, the neurochemical roots of food addiction. As he notes, “the more we understand these networks in the brain, the better we could possibly develop treatments” to combat food addiction. In his research, Will seeks to mimic a natural process to examine the effects of feel-good chemicals, which are naturally present in the brain, on the dietary habits of rats. In doing so, he can better explain “the same mechanisms in the brain that naturally occur when humans choose ice cream over broccoli.”
The pilot data I acquired from the UMRB grant was critical in getting external funding.
